On this episode of our Graphic Designers You Should Know About in 50 Seconds series, we dive into the legendary career of Paul Rand, the pioneer who shaped modern corporate identity and set the standard for logo design. By blending Swiss precision with American boldness, Rand created some of the most iconic brand identities in history.

From IBM and ABC to UPS and NeXT, his work defined the visual language of global corporations. More than just a designer, Rand was a true visionary who believed that design is intelligence made visible.