On this episode of our ‘Graphic Designers You Should Know About in 50 Seconds’ series, we dive into the remarkable career of Bob Noorda, a Dutch-born designer who became one of Italy’s legends of graphic design. Noorda was a pioneering force in the field, best known for revolutionizing the visual identities of public transportation systems, including Milan’s Metro and New York’s subway.

His mastery of typography and signage set a new standard for wayfinding, making complex systems easier to navigate through clear and intuitive design. Noorda’s work continues to influence how we experience urban environments today. Throughout his career, he created more than 170 logos for clients such as Feltrinelli, Olivetti, Eni, Zucchi, and many more.