Football clubs love to shake things up, and what better way to spark some drama than by rebranding their crests? These redesigns are like football transfers, some are game-changers, while others leave fans scratching their heads, wondering, "Who signed off on this?" Whether it’s ditching traditions for modern minimalism or trying to cram every historical detail into one tiny badge, these new logos have sparked debates louder than a referee’s whistle. Let’s see some of these changes and what we think about them. 

Juventus: 0/10

Juventus’ 2017 rebranding might just go down as the biggest blunder in football history. The new badge is so baffling that it left fans scratching their heads and asking, "Where’s the football in this football logo?" A bizarrely minimalistic design that looks like it belongs on a trendy water bottle or a generic tech startup rather than the jersey of a footballing giant. It lacks any connection to the sport, the fans, or the cultural heartbeat of Juventus itself. No ball, no zebra stripes, no crown; none of the elements that once symbolized their identity. This rebranding fails so glaring it deserves a solid 0 out of 10.
 

West Ham United: 3/10

West Ham United’s 2016 rebranding feels like the graphic design equivalent of a shrug. The club replaced their classic crest for a minimalist redesign that, while modern, seems to have left creativity on the bench. The text and the hammers awkwardly coexist in a way that makes neither stand out, leaving the whole design feeling flat and lifeless. This new logo is not a total disaster, but it’s far from memorable. For that, we’re giving it a generous 3 out of 10. West Ham deserves better, and so do their fans.
 

Club Atlético Boca Juniors: 5/10

Boca Juniors’ (CABJ) rebranding is a puzzling blend of elements that leaves us feeling conflicted. On one hand, the stars covering the badge undeniably reflect the club’s unique identity and rich history. But in the broader football world, stars next to a logo usually symbolize championships or accolades. The new crest lacks any spark of creativity or boldness beyond the starry embellishments. For a club as legendary as Boca Juniors, this badge could have been a lot more exciting. Overall, we give it a solid 5 out of 10. 
 

Fiorentina: 6/10

Fiorentina’s 2022 rebrand takes a minimalist approach that we can appreciate for its clean and simple design. The new logo is sleek and modern, staying true to the club’s identity while aligning with contemporary trends. However, the gold color, while striking, feels underutilized. Using it as a subtle third color could have added a touch of elegance and brought more character to other elements, like their jerseys. Overall, this rebrand is polished and respectable, but it doesn’t quite stand out as a bold statement for a club as storied as Fiorentina. So, we give it 6 out of 10. 
 

Inter Milan: 7/10

Inter Milan’s rebranding introduces a more minimal, and bold logo that captures the essence of a modern football club; but it also loses some of its long-standing traditions and core values. Its clean lines and simplified design feel contemporary while maintaining a strong connection to the club's identity. However, the decision to move from a three-color palette to a two-color design feels like a missed opportunity. Overall, it’s a solid redesign that balances tradition with modernity, though it stops just short of being exceptional. We’re giving it a 7 out of 10. 
 

Everton: 8/10

Everton's new rebrand, shows they’ve learned from past missteps and delivered a much cleaner and more cohesive update. The new crest maintains the iconic ribbon, a key part of Everton’s heritage, while eliminating unnecessary elements like the yellow outline and shadow that cluttered the previous design. The new modernized logo feels more refined and aligned with the club's identity. This rebrand shows that sometimes, it takes a second attempt to get things right. We’re giving it an 8 out of 10.
 

Tottenham: 9/10

Tottenham's recent rebranding is a standout example of simplicity done right. The new logo perfectly complements their iconic jerseys, seamlessly aligning with the club’s clean and straightforward aesthetic. As one of the few clubs with a two-color logo, it’s refreshing to see how well this minimalist design fits the overall brand. It’s a design that honors the club’s heritage while still having a modern look. A definite win in the rebranding department, earning it a solid 9 out of 10. (It should be noted that the club removed its name from the logo in its latest rebranding) 
 

Lille Olympique Sporting Club: 10/10

LOSC's rebranding is truly a work of art. By removing unnecessary elements like the cluttering shadows from the previous version, the new design puts the powerful image of the mastiff front and center, highlighting the club’s strength and identity with striking clarity. Every element feels intentional, creating a modern and refined look that perfectly represents the club's identity. It's a rebranding that sets the bar high, earning a perfect 10 out of 10! 
 

Manchester City: 10/10

Manchester City's rebranding is a perfect example of how to modernize a football club's badge while respecting its rich history. Despite the ​disagreements about the removal of the eagle from the previous crest, the club managed to preserve its iconic colors and identity. It's a bold, yet respectful transformation that speaks to Manchester City's legacy. In our opinion, this is one of the best rebrands in football history. Definitely a solid 10 out of 10.
 

Ajax: 9/10

Ajax’s 2025 rebranding is a triumph for tradition and football nostalgia. As part of the club’s 125th-anniversary celebrations, Ajax announced the return of their iconic crest from 1928-1990 as the official logo for the 2025-26 season. After 34 years, the classic design will once again grace the Ajax jersey, a move that pays homage to the club’s storied legacy. This rebranding deserves a perfect 8 out of 10 for its thoughtful connection to the club’s roots and its ability to resonate deeply with the heart of football culture.