Born in 1948 in Brazil, Ruth Kedar is a designer and educator whose work spans more than three decades, from teaching at Stanford University to creating the visual identity of one of the world’s most recognized companies. She is best known for designing the Google logo, which remained central to the company’s identity for 16 years.

In this exclusive Twos Talks interview, Ruth discusses: 
• How she first met Google’s founders 
• The creative process behind designing the Google logo 
• How simplicity, color, and curiosity guided her choices 
• What Aikido taught her about focus and adaptability in design 
• Designing deck cards for Adobe 
• Becoming an art director at Adobe 
• The real story behind the name “Photoshop” 
• How to balance flexibility for clients with keeping your own originality as a designer
• How martial arts helps when clients get stubborn!

TimeCodes 
00:00 Intro 
00:20 Ruth Kedar 
01:22 Studying Architecture 
10:20 Why Playing Card Design? 
17:00 Art Director for Adobe 
23:10 Working on first Photoshop 
25:45 Ad
26:37 Meeting Google Founders 
31:00 Final Google Logo Design 
39:08 Why Primary Colors for Google Logo 
46:42 Why the Google Logo became so iconic 
51:35 Seeing your design everywhere 
54: Top 5 Favorite Designers & Artists

🎨 Design and artwork courtesy of Ruth Kedaç
🔗 To see more of Ruth Kedar's designs visit : www.kedardesigns.com 
Intro animation by: Miray Erdeve

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